Samsung Spend 14 Billion Dollars Only for Marketing and Advertising in the Year 2013

Based on the data and the results of the latest investigations, Samsung is expected to spend about $ 14 billion just for advertising and marketing strategy for the year 2013. The $ 14 billion figure recorded 3 times larger than Samsung's advertising and marketing budget in 2012 ago.

Samsung expenditures for marketing and advertising sector alone is estimated to have approximately 5.4% percentage of the total profits. This percentage is very high when compared to Apple who only spends about 0.6% of its profits for the advertising and marketing sector.

These facts alone seem to support comments spicy as those made by HTC President, Jason MacKenzie. In March 2013 yesterday, he expressed his opinion that at this time the Samsung is more concerned with marketing than investing in the investment sector innovation sector.